Baby boomers and social media

According to an article written on multichannelmerchant.com:

More than 30 million baby boomers now connect on LinkedIn, and even more are on Twitter. And it doesn’t stop there. According to recent data from Inside Facebook, the number of U.S. Facebook users over age 35 doubled in 60 days–and is still on the rise.   more…

The important thing to remember if you’re considering bringing your business in the to social media space is to not waste your time in the wrong areas.  Getting a critical mass of people on board in paramount to a Social Networking Service’s success.  It seems that Twitter and Facebook are dominating that space.

Why?  Seth Godin says that sites like Twitter and Facebook fulfill these 5 social needs.

Why people choose to visit online social sites:

  • Who likes me?
  • Is everything okay?
  • How can I become more popular?
  • What’s new?
  • I’m bored, let’s make some noise

None of these are new, but in the digital world, they’re still magnetic.  more…

Big questions I’m asking are.  What’s next?  What’s the next thing and is there space for is and will it come at the expense of others?  Where is the busines-centric one? …and don’t say eCademy, it’s below average.

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