It might surprise many of us that the world is getting smaller.

And more personal.

Because of the web.

Have you noticed why facebook and twitter are really popular?

Have you noticed that a lot of people spend a lot of time on them.   Interacting with other people.

I want to deal with people too.

Not corporations.

Not companies.

And when I have a question, idea, problem or otherwise, I usually call someone I know who can personally help or they may know someone who might be able to personally help.

You’re probably the same in many ways.

And that’s why, in my opinion, if you want to increase your chances of people doing business with you in your area of expertise, you should be using some form of social media to boost your personal brand and profile.

Here are some great links on that exact subject by some people that have done it really well.

Chris Brogan – Elements of a Personal Brand

Tom Peters – The Brand called You

Dan Schawbel – The Personal Branding Blog