Quite often we build sites with a whole mass of cool features and just expect everyone to know what all the bells and whistles are for and where people should start.
It’s always interesting to see other people open your site(s) only to ask ‘what do I do?’ whilst frantically moving their mouse around the screen.
One of the best ways to educate browsers is by including a small video introducing your site and it’s features like I did today for The Business Advice Panel
It doesn’t have to be elaborate or fancy and it adds personailty to your site.
Tell your visitors where to go using video.