[Something light today]

If you haven’t seen this video yet, it’s worth watching…

What makes this video remarkable is that it’s shot in a real train station that was very much transformed for 4 minutes as it sprung into song. The people dancing are obviously staged but the people on the fringes are everyday commuters.

It’s a promotional stunt for a Belgian television program, where they are looking for someone to play the leading role, in the musical of “The Sound of Music”.

Two questions for you today:

1. Could you create something remarkable and talked about like this to promote your product or business?

2. Would you dance?