On networking. A great New Financial Year Resolution.

It was this time in 2008 I set myself the goal to spend the next financial year deliberately networking and growing my circle of business connections on the coast. My goal was to have a meal or coffee with a new person every week for 52 weeks. By far the best business and career development… Continue reading On networking. A great New Financial Year Resolution.

Looking for measurable ROI on your advertising spend? Why?

ROI = Return on Investment. “You must be able to measure how much you make in return on your advertising spend!” “If you can’t measure the return on your marketing investment, you’re wasting your time and money!” Heard it all a thousand times.  And fair enough, to an extent, it’s true. But it’s also tends… Continue reading Looking for measurable ROI on your advertising spend? Why?