Looking for measurable ROI on your advertising spend? Why?

ROI = Return on Investment. “You must be able to measure how much you make in return on your advertising spend!” “If you can’t measure the return on your marketing investment, you’re wasting your time and money!” Heard it all a thousand times.  And fair enough, to an extent, it’s true. But it’s also tends… Continue reading Looking for measurable ROI on your advertising spend? Why?