69 percent of Australians read blogs

According to a recent study: 69% of Australians read other people’s blogs, on average two to three times a week. While this is also considerably lower than many Asian markets, it is still a big number, indicating the interest Australians have in user-generated...

On using Twitter and other SNS’s for promotion

Being involved in media/marketing and having keen interest in All Things Internet, I often have people ask me about subjects that they have stumbled across or heard of and ask me a simple “what’s this _____ I’m hearing about?” Lately,...